After my last post on branding, a couple of people reached out to me in regards to branding. So here is a follow up on all things branding. Today’s post is for bloggers that are starting up on brand building. The idea behind this is to give new bloggers a strategic path to follow to consistently and professionally grow their blogs over time, rather than just implementing day to day strategies and hoping for the best (we’ve all been there!).
The first step on this path was ‘Starting Your Blog‘ and ‘Defining Your Niche’.
But once you have decided what it is that your blog is about, how do you convey this to others? This is where your brand comes in.
You need to start from the beginning. Address questions like; Who are you? As a new blogger, this might be a bit daunting but you need to ask yourself this when building your brand. Think of it in these lines. Your brand is what other people say about you when you are not in the room so how do you make sure you are sending the right message to the audience you are looking for-
Your BRAND is what people say about you when you are in the room-JEFF BEZON, CEO OF AMAZON
Branding can even go as far as to describe the types of words you use! It’s a very multifaceted process. It is crucial that your brand serves as an authentic, organic, and raw reflection of who you are and what your business represents! So now the question becomes, “How can I incorporate myself into my brand?” I’m glad you asked.
EXERCISE: ASK YOURSELF THE FOLLOWING QUESTIONS…
- What do I envision for my blog?
- How do I want my blog to be perceived?
- What is it that keeps people wanting to come back to my blog?
- How can I incorporate being of service to others in my brand?
- What is my blog’s message and how can I make sure I’m staying true to my message?
I’d love to follow along with you as you grow your brand, so comment below and include your
Ready…. set…. GO!
P.S. If you know of any other creative entrepreneurs that would benefit from this post, be sure to help spread the word!