Your brand is your most important asset when it comes to your business, side hustle and personal career. Companies and products have brands. But for some reason, many of us shy away from developing our own personal brands. Which is mind-boggling. Maybe it feels forced or you don’t want to put yourself out there. However, “personal branding” isn’t as intense as it sounds. All it means is this: As an entrepreneur, a creator, a professional (whatever it is you are), your business, your craft, your value (whatever it is you create) is an extension of yourself and a part of your life’s story.
Branding is hugely important no matter what field your business may be in. If you happen to be in the blogger/ influencer world, branding is crucial to set yourself apart.
TIPS FOR BRANDING YOUR BLOG
FIND THE RIGHT DESIGNER/DESIGN TEMPLATE.
I can’t stress this enough!!! Do your research and find someone whose work truly speaks to you. The other option is to purchase a template. I would recommend checking out Pipdig as I have had no problems with them and the quality of their templates as they are responsive. You can also check out more templates at creative market.
CREATE A MOODBOARD.
Moodboards aren’t just for colours. You can find inspiration for your brand in texture, pattern, fonts, etc. Create an expansive mood board of everything that speaks to you and then narrow down from there. Pinterest is your go-to for this. You will be able to find examples of other people’s mood boards and get inspiration from them.
DRAW INSPIRATION FROM YOUR CURRENT BRAND.
What about your current brand, does it feel like “you?” For me, I love bright popping colours and drew inspiration from the warmth and vibrancy of my personality. I also love earth brown tones for my branded content on Instagram. These elements were driving forces of my new branding.
DIVE DEEP INTO YOUR BRAND.
Take the time to analyze your brand from an outside perspective. What message are you currently sending to your audience? What do you want your message to be? It’s important not to rush through this process.
WELCOME CONSTRUCTIVE CRITICISM
This can be tough, but constructive criticism is huge for the growth of your brand. Ask your audience, ask your friends and family, ask your designer what you could be doing better. It’s important to not get stuck in your ways or too attached in this ever-evolving industry.
DON’T TAKE SHORTCUTS.
I was a queen of saying “that colour is close enough” or “that font looks pretty close.” If there’s one thing I’ve learned, it’s the importance of using exact fonts, colours etc. You need the exact hex codes. This is crucial for creating a strong and cohesive brand.
AS ALWAYS, THANK YOU FOR TAKING THE TIME TO READ AND SUPPORT MY BLOG. LEAVE ANY SUGGESTIONS FOR MY NEXT BLOGGER TIPS POST IN THE COMMENTS BELOW.
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